Sales Development Representative Salary Guide (2026)
Before you name a number, know the number. A sales development representative in the UK usually earns £20k–£30k starting out, £30k–£42k mid-career and £42k–£60k at senior level. The bands below cover 12 UK and EU markets as annual gross base pay.
Sales Development Representative salary by country
Annual gross base pay in local currency (thousands). Treat them as a guide, not a promise: the same job title pays differently by company, by city and by what you can evidence.
- United Kingdom: entry £20k–£30k, mid £30k–£42k, senior £42k–£60k
- Ireland: entry €25k–€35k, mid €35k–€50k, senior €50k–€70k
- Germany: entry €20k–€30k, mid €30k–€45k, senior €45k–€65k
- Netherlands: entry €25k–€35k, mid €35k–€50k, senior €50k–€70k
- France: entry €20k–€25k, mid €25k–€40k, senior €40k–€55k
- Switzerland: entry CHF35k–CHF55k, mid CHF55k–CHF75k, senior CHF75k–CHF110k
- Sweden: entry kr240k–kr360k, mid kr360k–kr500k, senior kr500k–kr720k (Annual gross in SEK thousands)
- Spain: entry €15k–€20k, mid €20k–€30k, senior €30k–€40k
- Canada: entry CA$25k–CA$40k, mid CA$40k–CA$55k, senior CA$55k–CA$80k
- Australia: entry A$30k–A$45k, mid A$45k–A$60k, senior A$60k–A$85k
- UAE / Dubai: entry AED90k–AED135k, mid AED135k–AED190k, senior AED190k–AED270k (Tax-free: no income tax in UAE)
- EU Remote: entry €20k–€30k, mid €30k–€45k, senior €45k–€65k
Notes on this role
Base salary only. OTE typically 1.4–1.6× base
How to use salary data in interviews
The pay question is the one people fluff, usually by answering it too fast and too low. Pick your band before the call. Aim at the mid-to-senior end when you can point to the impact behind it. Then say the figure out loud a few times, because it sounds very different in your mouth than it does in your head.
Frequently asked questions
What does a senior sales development representative earn in the UK?
Senior sales development representative roles in the UK usually pay £42k–£60k gross a year. Your total package can sit higher once bonus and equity are counted.
Do these figures include bonus and equity?
No. These are base salary bands only. What you actually take home can be a lot higher once bonus, commission and equity land, especially in tech, finance and sales.